The guide

Get Found on Google

The Dog Trainer's Guide to SEO, Schema and Google Business Profiles

  • 10 chapters, plain English
  • Google Business Profile checklist
  • The 7-Day Challenge
Written for dog pros, not marketers

Stop being the best kept secret in your town

You already know what you are doing with dogs. This guide covers the other half: how search engines and AI assistants decide who to recommend, and what to change so that they recommend you.

One email with your guide, then occasional practical tips for getting found online. Unsubscribe any time.

What is inside

Nine things you can fix this month

  • Why your Google Business Profile matters more than your website
  • The profile settings most pet pros never fill in
  • Schema markup explained without the jargon
  • How to tell AI assistants what you do and where
  • Getting reviews without being awkward about it
  • The local signals that decide who ranks
  • What to put on your site so it actually converts
  • A website and profile checklist you can work through
  • The 7-Day Challenge: one small fix a day
After the guide

Would you rather someone just did it?

The guide shows you the work. If you would rather not do it yourself, that is what we are here for.

See the business in a box